Wednesday, September 16, 2009

Hallmark "Twilight' and 'New Moon' product Info

Thanks to Bella and Edward for the following information they recieved after emailing and requesting information from Hallmark. Here is their response:

Thank you for contacting Hallmark.

Hallmark "Twilight" greeting cards began arriving in stores in August, 2009 and new ones will continue arriving through early fall. Many include sound from the movie soundtrack or attachments such as bookmarks and stickers.

"New Moon," the second movie in the "Twilight" series, will arrive in theatres this November. Cards based on that movie will be available this fall and early 2010. Some "New Moon"=based cards will include sound or fold-out posters.

E-cards based on "Twilight" are also now available.

Sending situations currently include love birthday and anyone birthday. Halloween and Valentine's Day cards are also planned.

"Twilight" and "New Moon" party products will be available in stores later this fall and will include a lenticular cup (lenticular gives the impression of a moving scene when tipped from side to side), button favors and a large sticker. A mobile greeting will be available at Halloween, and Keepsake Ornaments of Edward and Bella, the main characters in the series, will be available in 2010.

In addition to "Twilight" and "New Moon," "Hallmark also has licensing right to the movies based on the last two books in the series "Eclipse" and "Breaking Dawn."

The products will be available in Hallmark Gold Crown, mass-channel and party specialty stores.

We appreciate your thinking of Hallmark.

Hallmark Consumer Care

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