Friday, November 20, 2009

Breaking News: 'New Moon' beats 'Dark Knight's' Midnight record that wasn't obvious. Do not
underestimate the power of the Twi-hards...haha...HitFix runs down the numbers:

No one expected "The Twilight Saga: New Moon" to
disappoint at the box office, but even Summit Entertainment has to be surprised
by the massive opening the sequel garnered from midnight shows across the
country. Distributors are still submitting their grosses but sources tell HitFix
"New Moon" has set a new record and may have made as much as $25 million from
its midnight launch.

To compare, previous record holder "The Dark Knight"
made $18.4 million in over 3,000 theaters, but some of those screens were of the
IMAX variety which charge higher ticket prices thereby inflating the overall
gross. Not jumping on the IMAX bandwagon (so far), only makes "New Moon's" gross even more remarkable.

Opening in 3,514 theaters, "New Moon" could also challenge "Dark Knight's" single day gross of $67 million, but that seems a tad unlikely based on a predominantly female only fan base. As for the weekend, the first "Twilight" dropped 49% from Friday to Saturday and the sequel is expected to find a similar drop. On the other hand, "Dark Knight" dropped only 29% over that span. Therefore, breaking the acclaimed thriller's opening weekend gross record of $158.4 million has to be out of reach, but surpassing this year's champ, "Transformers: Revenge of the Fallen" with $108 million, is entirely possible (at the moment at least).
Overseas fans have also taken a bib bite into the hype as "New Moon" did stellar business in France and Spain on Wednesday. In France, the Vampire flick found $4.35 million U.S. on only 751 prints. Spain's gross was just as strong with $2.1 million U.S. on 603 prints.

With "2012" continuing to do strong business and Sandra Bullock's "The Blind Side" projecting an $18-22 million opening, this could be a record setting weekend at the box office all around for the industry.

*UPDATE* This just in from Summit according to Gossip Cop:
THE TWILIGHT SAGA: NEW MOON has set a new record for opening midnight shows with an estimated gross of $26.270 million playing at 3,514 theaters for a per theater average of $7,476. THE TWILIGHT SAGA: NEW MOON passes HARRY POTTER AND THE HALF-BLOOD PRINCE ($22.2 million) to take the number one spot.* Following POTTER is DARK KNIGHT ($18.5 million).

In addition to THE TWILIGHT SAGA: NEW MOON, last night Summit re-issued TWILIGHT in theaters. The film grossed $1.3 million playing at 2,057 theaters for a per theater average of $631. The re-issue of Twilight came in just outside the top 15 for the week this is notable especially considering that all came from just 9 PM Thursday night shows.

* Records based on data from industry leader Paul Dergarabedian of

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