Saturday, November 28, 2009

'New Moon' crosses the $200 million mark

In its eighth day of release, Summit Entertainment's "The Twilight Saga: New Moon" crossed the double-century mark making an estimated $206.1 million.

The domestic B.O. for "New Moon" easily eclipsed that of the first "Twilight" which amassed $192.8 million in 20 weeks.

After Warner Bros.' football drama "The Blind Side" squeezed a few more bodies into the multiplex on Thanksgiving than "New Moon," the vampire sequel took the top spot back on Friday with $17.9 million at 4,042 theaters.

While that figure reps a 75% decline for "New Moon" from its first Friday, such steep drops aren’t uncommon for a record tentpole opener, i.e. "The Dark Knight" fell 67%; "Spider-Man 3," -71%; and "Pirates of the Caribbean: At World’s End," -70%.

Multiplex traffic picked up greatly yesterday for the top 10 which is typical on Black Friday as auds tend to sit back on Thanksgiving. Of note, "New Moon" saw a 95% surge in its Friday take over its Thanksgiving B.O., "Blind Side" shot up 71% as well as wide entries "Ninja Assassin," (+24%) and "Old Dogs" (+67%).

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Source: Variety

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