Thursday, December 10, 2009

Twilight Saga: Eclipse To Be Shown in IMAX

According to Variety Imax wants the femmes. In a joint statment, Imax and Summit Entertainment announced Wednesday that 'Eclipse' - the next installment in the "Twilight" franchise - will be shown in Imax theaters.

The Film will first be digitally remastered using Imax technology. 'Eclipse' opens June 30.

While “Eclipse” may be different in terms of content, Imax wants a piece of the “Twilight” pie.

“With our growing theater network, we’re poised to take advantage of the rapidly growing fanbase devoted to this dynamic, cutting-edge series,” said Imax Filmed Entertainment chair-prexy Greg Foster.

Securing the deal with Summit also fills an important slot in Imax’s 2010 slate, the Fourth of July holiday sesh.

Eclipse” will be the first Summit title to be released in Imax theaters.

Execs from Imax and Summit said seeing “Eclipse” in Imax will provide fans of the franchise with a different, more immersive experience than they get in conventional theaters and put them “in” the movie.

The first two films in the “Twilight” franchise have been outsize successes. “Twilight” grossed $380 million in combined domestic and foreign box office, while “New Moon” has hit $500 million worldwide in only three weeks.

“Eclipse,” directed by David Slade, centers on the struggle between vampires and werewolves.

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